IT IS A NON-PROFIT ORGANIZATION BASED ON THE IDEA THAT “CHARACTER MATTERS” IN ALL FIELDS OF HUMAN ACTIVITY. WITHOUT INDIVIDUALS OF GOOD CHARACTER, IT IS NOT POSSIBLE FOR SOCIETY TO DEVELOP HARMONIOUSLY, IN THE WORDS OF J. A. COMENIUS: “TO KNOW THE GOOD, TO WANT THE GOOD, TO DO GOOD, EVEN WHEN NO ONE IS LOOKING”.
THEREFORE, THE CENTRE FOCUSES NOT ONLY ON THE DEVELOPMENT OF THE INDIVIDUAL CHARACTER OF CHILDREN, PUPILS AND STUDENTS, BUT ALSO ON CREATING INSTITUTIONAL, SOCIAL AND CULTURAL CONDITIONS CONDUCIVE TO THE DEVELOPMENT OF HUMAN POTENTIAL IN ITS INTEGRITY. IN THE “PLATFORM FOR CHARACTER EDUCATION”, THE CENTER BRINGS TOGETHER ORGANIZATIONS AND PROMINENT PERSONALITIES WHO ALREADY DEAL WITH AND PRACTICE ETHICS, MORALS, VALUES AND VIRTUES.